Updated: Dec 31, 2020
Content is king is a phrase we’ve heard more times than we can count. For most companies, sprinkling in a few SEO optimized blogs here, a newsletter there, and a social media post every other day seems like a good strategy. You see an uptick in site traffic and more purchases from customers. But then you experience a plateau. What was working suddenly isn’t, and you can’t understand why you’re not reaching more customers. Even worse, you start to see less and less engagement from your core audience.
There are a few reasons why this happens. Businesses tend to work backward when it comes to developing a content marketing strategy. Most companies create content they think their audiences want to read, hear, or learn about. Content is king – but only if you’re creating and leveraging content in the most impac