3 Black Friday Emails You’ll Want to Copy

Black Friday is coming, and inboxes are already overflowing.

Every brand is fighting for attention, and it’s easy to feel like your emails will get lost in the noise.

The pressure builds to match what everyone else is doing: more discounts, more urgency, more messages. But that only adds to the overwhelm.

The truth is, the emails that stand out during Black Friday aren’t the loudest. They’re the most genuine.

They connect with customers before the sale begins and continue the conversation after it ends.

This article breaks down three Black Friday emails you’ll want to copy: a teaser, a launch, and a follow-up.

Each one helps you get noticed in crowded inboxes, sell without sounding pushy, and build relationships that last beyond the weekend rush.

1. The Teaser Email: Why Starting Early Builds Trust

Most founders wait until the sale begins to start emailing.

By then, their audience is already flooded with offers, and it’s hard to stand out.

But here’s the truth: when people see your name for the first time on Black Friday morning, they don’t think “great deal.” They think “who’s this?”

Starting early changes that.

It’s not about sending more emails; it’s about creating familiarity before everyone else starts shouting. A short, well-timed teaser plants a seed of curiosity.

According to McKinsey & Company, brands that get personalization right can drive up to 40% more revenue growth compared to their peers, simply by showing customers they’re seen and valued.

The value of getting personalization right, or wrong is multiplying. It tells your audience that something valuable is coming and gives them a reason to pay attention when the noise hits.

Whether you’re in wellness, beauty, or e-commerce, early communication helps your audience associate your brand with consistency and care. 

It shows that you value their attention and that you plan ahead.

When you show up early, you’re training your audience to expect value from you. You’re saying, “I see you before I need something from you.”

That simple shift builds trust faster than any discount ever could.

A Better Approach

Keep your first email short and focused on what’s in it for them. You’re not revealing the sale yet; you’re giving your audience a reason to care.

Speak directly to their desires or frustrations. For example:

“Something new is coming that helps you [save time, simplify your work, or finally check that goal off your list].”

Under 60 words is ideal. Curiosity beats detail every time.

Key Takeaway

Reach out before everyone else does. Consistency builds trust, and trust keeps your audience listening.

Pro Tip

Write your teaser as if you were texting a loyal customer, not pitching a stranger. The more personal it feels, the more anticipation it creates.

2. The Launch Email: Why Benefits Beat Discounts

Most Black Friday emails sound the same.

“25% Off Everything.” “Biggest Sale of the Year.” “Don’t Miss Out.”

By the time people open their inbox, they’ve already seen dozens of those subject lines. When your message looks just like everyone else’s, it blends into the noise.

Discounts get attention, but they don’t create connections. Someone might click once, but they won’t remember who you are after the sale ends.

What people really respond to is meaning. They want to know how your product or service makes their life easier, better, or more fulfilling. 

Whether you sell skincare, coaching, or handmade goods, your audience wants to feel like their purchase matters.

When you lead with benefits, you turn a discount into a decision that feels aligned. Instead of saying “25% off,” show what that 25% makes possible. 

Maybe it means finally finding a product that simplifies their routine, a service that saves them time, or a something that makes them feel more confident.

You’re not selling a price cut. You’re selling a possibility. 

Research on consumer psychology shows that clarity, curiosity, and commitment are three of the strongest motivators for engagement and purchase behavior.

A Better Approach

Start your launch email with the transformation, not the transaction.

Lead with a clear, emotionally resonant benefit. Then mention the discount as a supporting detail, not the headline. For example:

“Today’s the day to finally [achieve goal]. For the next 48 hours, it’s [X]% off.”

Keep your tone grounded. You’re inviting, not convincing.

Key Takeaway

People don’t buy because something is cheaper. They buy because it brings them closer to what they value.

When your launch email starts with meaning, you’ll connect with your audience while everyone else competes on noise.

Pro Tip

Before you send your email, reread it and ask: “Would this still make sense if I removed the discount line?”

If the answer is yes, your message is built on value, not urgency, and that’s what makes it memorable.

3. The Follow-Up Email: Why Connection Continues After the Sale

When the sale ends, most brands go silent.

They send a few shipping updates to buyers, then disappear until the next big promotion. 

But silence after Black Friday is a missed opportunity. The end of the sale is when connection has the most power.

You just captured your audience’s attention. Some people bought. Many didn’t. Both groups are still listening. 

What you say next determines whether they see you as a brand that sells or a brand that builds relationships.

Following up shows that your audience matters beyond the transaction. It keeps buyers engaged and reminds non-buyers that they’re still part of your community. 

This is how short-term revenue turns into long-term loyalty.

Which means, a post-purchase message isn’t just good manners, it’s smart business. 

Studies show that consistent follow-up communication increases customer retention and repeat purchase rates dramatically.

A genuine thank-you note, a simple update, or a preview of what’s next keeps your brand top of mind. When you communicate without an ask, you create trust.

A Better Approach

Send one email to buyers and another to those who didn’t purchase.

For buyers, express gratitude, confirm what happens next, and offer a glimpse of what’s coming. For example:

“Thank you for supporting us during Black Friday. Your order is on its way, and we can’t wait to show you what’s next.”

For non-buyers, acknowledge the moment without pressure. Share appreciation and remind them that there’s still more ahead. For example:

“Even if this weekend wasn’t the right time, we’re glad you’re here. Stay tuned for what’s next.”

Key Takeaway

A sale is a moment. A relationship is built in the follow-through. When you follow up with care, you build trust that lasts long after the discount disappears.

Pro Tip

Always close your follow-up email with gratitude or curiosity, not another offer.

“Thank you for being part of our story” goes further than “Don’t miss what’s next.” People remember how you made them feel, not how many times you tried to sell.

This Is the Difference that Matters

You’ve seen what happens when everyone fights for the same attention. 

The brands that last aren’t the ones shouting the loudest; they’re the ones people remember long after the sale ends.

These three emails work because they remind your audience that you’re paying attention. They speak to what people care about, not just what they can buy. 

Experts note that post-sale connection and consistent communication can transform transactional customers into lifelong advocates.

And this is where you separate yourself. You’re not just sending another campaign. 

You’re setting a standard. You’re showing your audience what thoughtful marketing looks like, the kind that feels human, intentional, and real.

So take what you’ve built here and run with it. Lead with purpose. Show up with confidence. Because the founders who market with heart don’t just sell for a weekend.

They build movements that last.

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