Updated: Dec 31, 2020
When starting a new business, breaking into an industry can be hard. But, you have to get your name out there, for both your business and your personal brand. With all of the social media and email marketing tools available, getting started won't be hard once you know how. Social media is one of today's best marketing methods. And there are advertising tools to help boost your posts on different social media platforms.
Carve Time To Out To Know & Be Known
Building trust in your brand is so vital for earning credibility. Brand awareness should be your primary goal when starting your business. People don't just buy products. They need to learn about you and your brand first so that they will then trust you and believe in your products or services. Consumers, or potential clients, need to know who you are, what you sell, and why they should trust you. Tell a story about why you are passionate about the product or service that your business is offering. For example, imagine a compelling story about a business owner who suffered from acne most of her teen years that launched a skincare company specifically geared towards young girls with the same skin conditions that she overcame or may still struggle with.
When it comes to marketing your business, selling something shouldn't always be the primary goal. You can build this trust through the content you share, whether these are blogs, social media posts, or email marketing. Not all of the content you share should promote a product or service; instead, informative content is also very attractive to email subscribers and blog viewers. To share the latest industry trends and how they are relevant to your business, you need to know what you're even talking about. Be sure to cite well-known sources that believed to be credible, especially content from other thought leaders in your industry. Participate in social media campaigns and share content to share any industry news relevant to your business.
The Face of the Brand vs. Behind the Scenes
When launching a business, an owner needs to decide whether to be the face of their brand or just the mastermind behind-the-scenes. There is no wrong answer. However, if you want to put yourself out there professionally, it's essential to have separate social media accounts - one for you and another for your business. The general public should associate you and your business as a brand.
When you decide to launch a blog, website, business, etc., there is an evident passion behind this project, so that needs to come through in the presentation of you as a business person. If you're a woman in business looking to connect with other women in your industry, promote that on your social media. And if sitting back and letting your business speak for itself is the end goal, then marketing efforts should always focus on brand awareness and informative posts about your business.
Consider The Collaborative & Social Approach
Remain open to the possibility of partnering up with different brands and businesses. Collaborate with other local businesses to plan promotional events in your community. If it's a product that you're selling, ask local communities to keep samples of it at their front desks. Work with influencers by using them to your advantage. Consider the benefits to be gained on both sides of this relationship. While they get to try your product or services, they'll also be promoting your brand.
Promote your business on social media and through email marketing. Your email newsletter subscribers are your most valuable asset. They've already taken the first step to invest in your business by giving you their email to learn more about your business and the products and services that it offers.
Use social media and email marketing to spread the word about your business and the story behind the brand. Ensure all content aligns with your brand and mission to build consumers' trust in your brand. Collaborate with influencers and local businesses to help promote your brand, but make sure that it's a mutually beneficial business relationship. Share content on social media regularly and customize emails to different segments of your email subscriber audience.
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