The unpredictable algorithms of social media are wreaking havoc on small business owners. Entrepreneurs who use live videos to market and sell their products depend on their followers to purchase, feel this the most. Social media seems like the most uncomplicated strategy to cast a wide net.
However, marketing can go beyond relying on social media channels and its constant algorithm changes. Most entrepreneurs fail to realize that if that marketing channel crashes or changes somehow, this impacts their businesses and the clientele they've worked so hard to build. In the wake of the recent shutdowns of major social media networks such as Facebook, Instagram, and WhatsApp, here are 5 ways to not rely on social media algorithms to market and sell your products.
1. Build A Website - Your business needs a home for repeated customers regardless of site issues or algorithm changes. Don't rely on Etsy, Instagram, or Facebook to be your main point of contact. Purchase a domain you own and control, so your customers will always access you and your products. If you're bootstrapping your business, then we suggest Wix.com—it's free to start.