When you get good press coverage for your company, you suddenly notice a higher interest in your business. Your brand is gaining popularity among people who didn't know about you before, and this is great! But the issue that many companies struggle with is how to convert them from leads into actual sales revenue.
We share some 3 ways you can drive sales with press coverage to bring more leads to your business.
1. Make An Offer They Can't Refuse
Once the customers land on your website following the news coverage, the next step is to make an offer they can't refuse. This could be in the form of a discount, or a freebie, to entice them to buy from you. The key here is to make a time-sensitive offer, so they feel the need to act on it immediately. You can also use this as an opportunity to upsell and cross-sell by bundling products together.
Furthermore, ensure that buying from you is as easy as possible. For example, have a one-click purchase button or a short and easy-to-fill form. Your goal is to quickly redirect anyone who lands on your website to your products page for an easy sale.
2. Don't Let Them Go Cold
When a customer shows interest in your product, act on it quickly before they go cold. As per the data collected by Lead Response Management, if you contact the lead within an hour rather than a day, you are sixty times more likely to convert them. The number keeps growing as the hour's increase.
Reach out to them via email or phone to offer personalized assistance. If the leads are still interested, you can schedule a meeting or send them further information. The goal is to keep the conversation going until they're ready to buy.
Having press coverage is also a great reason to follow up with your older leads. You can use it as an icebreaker to resume the conversation and connect again. Maybe the leads were hesitant to make a purchase then but are more willing to do business now. The press coverage deepens your social proof and increases the trust factor in doing business with you.
3. Use Social Media
Social media is a powerful tool that can help you increase brand awareness and sales. After the news coverage has aired, share it on your social media channels. It will help you reach a wider audience and drive more traffic to your website. The news coverage has already given credibility to your brand. Now it's your job to ensure potential customers see and connect with it.
When sharing press coverage on social media, use a call-to-action (CTA) so that your followers know what you want them to do. For example, you can include a link to your website in your bio or a landing page that provides more information.
You can also use social media ads to target your audience. A potential customer will be more willing to buy from a brand that already has some credibility from the press. For example, you can create a Facebook ad campaign to visit your website with a call-to-action.
The key to successfully converting leads from press coverage into sales is to be aggressive and act quickly. The news story has already given your business credibility, so use that to your advantage. Reach out to potential customers via email, social media, and phone, and include a CTA in your posts.