Updated: Dec 31, 2020
Branding and marketing are by far the most neglected part of a business plan, and when asked why, entrepreneurs give a shrug and say they have a social media presence. Having a social media presence is great, but if you are seeking to build a memorable and impactful brand for your product or service for your target audience, you need a little more. Here are three essentials things you need to keep in mind next time you sit down with your business plan and your budget.
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