Jazmin Alvarez of Pretty Well Beauty: Wellness & Beauty Are Synonymous


Jazmin Alvarez created Pretty Well Beauty, a marketplace for Black and Brown women to access non-toxic beauty products that create a happier, holistic relationship with their skin. She wanted Black and Brown women to have easy access to clean products. Her mission is to shift the beauty narrative and work with brands that set high standards in their products while also celebrating inclusivity.


Jazmin wanted to create a less overwhelming