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Inside the World of Mompreneurs: How They Juggle Business and Parenting

Updated: May 17, 2023

Running a small business while also being a mom can be incredibly rewarding, but it's no easy feat. As a mompreneur, you're not only responsible for running a business but also caring for your children. This requires exceptional time management skills and the ability to juggle multiple responsibilities simultaneously.


As a mompreneur, you wear many hats—you're an entrepreneur, manager, employee, helper, and most importantly, a role model to your children. Despite these challenges, many mompreneurs have managed to succeed and thrive. So, what's their secret sauce? We asked successful mompreneurs about their experiences, and they had some valuable insights to share. In this article we dive deep inside the world of mompreneurs and take a look at how they juggle business and parenting.


LaToya Stirrup, CEO & Co-Founder of Kazmaleje

Tell us about your company.

Kazmaleje is a company that I started with my two sisters to create innovative hair tools and accessories for textured hair. We are sold in Target, SalonCentric Marketplace, HSN, and more!

How do you do it all?

I don't. I have help. I would not be able to do what I am doing without my tribe; they mean the world to me. Listen, when they say it takes a village, believe it 1000%. This idea of being an independent superwoman will have you out here stressed from head to toe. It's not sustainable or scalable. Corporations and brands are operated by teams for a reason. You may not be able to start with 100 employees but delegate where you can bring on interns. Hire a nanny. Get a housekeeper. Don't try to go this road alone. We want to nurture our kids as well as our businesses but to do that. We need to make sure we take care of ourselves and have proper help.

What is your self-care routine?

My self-care routine is rooted in my ability to listen to my body and my mood. When I'm feeling stressed, I will schedule a massage. If I'm feeling like I'm fighting against the current too much, I will disconnect and do something else to rebalance my energy, like go for a walk or take a quick nap. The beauty of being an entrepreneur is that I am in control of my time. I am not punching someone else's clock. Therefore I can build flexibility into my schedule to meet not only the needs of my business but also my family's needs.


What advice do you have for moms who want to start their businesses but are hesitant because they're unsure about how to balance it all?

Release the idea of trying to achieve perfect balance because entrepreneurship is not a predictable ride. You will need to recalibrate as you go. The most important thing you can do is to be clued into YOU. Know how you're feeling - mentally, physically, and emotionally. Listen to those cues and act accordingly. You will have days where you are in flow and crush your to-do list. You will have days that feel like hell. All of it is a part of the journey. So buckle up, build your squad, and go make your dreams happen.


Ticina Williams, Founder of Creativiti Custom Designs and Events

Tell us about your company.


Creativiti Custom Designs and Events is a full-service event planning, consulting, and party supply company based in Chicago, Illinois.


Creativiti offers a wide range of services, including event planning and coordination, custom decor design and setup, and party supplies, including custom invitations and banners. Creativiti Custom specializes in creating unique and personalized events that leave a lasting impression on guests.


​​How do you do it all?


The secret is I don't try to do it all! In reality, it is impossible for anyone to do everything alone, and attempting to do so can lead to burnout and stress. Don't be afraid to ask for help: As a mom, you're used to being a problem-solver, but it's okay to ask for help when needed. Juggling motherhood and business ownership requires strong organizational skills. I use tools such as calendars and to-do lists to stay on top of my priorities.


What is your self-care routine?


I typically wake up 15-30 minutes earlier to pray, read my devotional, and write in my journal before I start my day. Prioritizing self-care and incorporating it into my daily routine has helped me feel more balanced and energized, ultimately leading to greater success in my business and personal life.


What advice do you have for moms who want to start their businesses but are hesitant because they're unsure about how to balance it all?


I would advise any mom unsure about starting a business to start small and build her business gradually as you gain confidence and experience. I also suggest seeking support from other mom entrepreneurs, business coaches, or mentors who can offer guidance, advice, and encouragement. When I started my business, I researched free business mentors and was connected with a mentor that gave me invaluable advice about how to build my business online.


Lastly, involve your family because starting a business can be a family affair! My entire family helps assemble products, make deliveries, and set up events for my business, which helps as I continue to grow my business. Your partner or children can help out with tasks or by providing emotional support.


Cindy Tawiah, Founder of Diva By Cindy

Tell us about your company.


Diva By Cindy is a hair care brand. We also have the Diva Day Spa and Healing Center.


How do you do it all?


I make sure I balance running my business with being a mom by keeping separate calendars for work, family, and children's activities. The biggest misconception is that moms can't do it all. We are able to multitask and balance life and work balance very well.


What is your self-care routine?

I get massages twice a month and have a healing and meditation room in my home where I retreat.

What advice do you have for moms who want to start their businesses but are hesitant because they're unsure about how to balance it all?

I always tell moms that if you don't do it now, then when. The children will grow and go away, and you, as a mother, need to have a passion and purpose you can pour your heart into. Follow your heart and a way will be made; your decision to start your own business can become a catalyst and an inspiration for your children.

Tianna Trinidad, Founder of Loved Served Warm

Tell us about your company.


I am a Master's Prepared Registered Nurse and PCOS hormone coach. Loved Served Warm help women with PCOS learn to lose weight, fix their period, and have healthy pregnancies naturally.

How do you do it all?


I believe the secret to doing it all is in your morning routine. Before you pour into anything or anyone else, you need to ensure that your cup is overflowing so that you can serve from the overflow. That's why I named my business Love Served Warm.


I think one of the biggest misconceptions about mompreneurs is that you have to be all to have it all. When it's just the opposite. Learning to say no to certain things opens your capacity for the things that will actually help you to grow and achieve your best


What is your self-care routine?


My self-care starts in the morning. I wake up an extra hour or two before my kids and the rest of the world to first have silence. We often live in a world filled with so many distractions that we don't find the time to sit with ourselves and just breathe.


Next, I practice positive affirmation, pouring into my cup so that I can pour into others. Then I read something to stimulate my mind and keep my critical thinking in top shape. Lastly, I try to get some movement in, whether it's something like yoga, walking, stretching, Zumba, or anything else to get my heart pumping and ready for the day.


What advice do you have for moms who want to start their businesses but are hesitant because they're unsure about how to balance it all?


The time will pass anyway, so why not spend it doing something that absolutely sets your soul on fire? We each have a dedicated amount of no we receive before we finally get that yes. In knowing this, allow failure to excite you because every failure means that you are that much closer to actualizing your own goals and dreams.

Amy Bien-Aime, Founder and Chief Creative Officer of Greyson Enterprises

Tell us about your company.


I am passionate about helping young professionals and entrepreneurs achieve their goals through innovative and effective strategies.


Greyson Enterprises is a consulting and design agency provides emerging entrepreneurs with business solutions such as branding, project management, design, and more! With my extensive IT, Project Management, and Human Resources background, I provide entrepreneurs with the tools and insight they need to succeed online by structuring their businesses for impactful results.


Greyson Enterprises was established in 2019 as a side hustle and has now become a thriving agency that assists business owners with their digital designs and online visibility. At Greyson Enterprises, we believe that creating a successful business does not have to feel impossible to achieve. That's why we strive to make the process enjoyable for our clients by providing a fun and supportive environment.


How do you do it all?


As a mom and entrepreneur, I believe that balance is key. I prioritize my time and delegate tasks as needed to ensure that I can give my best effort to my family and my business.


I also remember to prioritize self-care, especially if I feel burnout lurking around the corner. Taking time to recharge and do things that bring me joy, like meditation, spa days, traveling, or even "girl time," allows me to come back to my work and family life with a refreshed mindset.


One misconception about mompreneurs is that we have to sacrifice one aspect of our lives for the other. With proper time management and support in place, we can be successful in all areas.


As a mompreneur and single mom, I'm proud to be an example to my daughter, Aubrey, that it's possible to create a fulfilling legacy for ourselves and our families while pursuing our passions.

What is your self-care routine?


Self-care is definitely a vital part of my routine. I prioritize mindfulness and meditate every morning, easing into my day with a clear and focused mindset. Additionally, I enjoy jogging to clear my head and get my body moving.


Mani-pedis, spa days, and brunch with friends are also great ways for me to unwind and recharge. I value "play time" with my daughter and often make it a priority to spend quality time with my girlfriends. I love to travel and immerse myself in new cultures, which is always an enriching and refreshing experience.


When I'm at home, gardening is a therapeutic activity that helps me connect with nature and spend time in the sun. By taking care of myself, I'm better able to take care of my business and my family, which is why I encourage all entrepreneurs and mothers to prioritize self-care in their routines.


What advice do you have for moms who want to start their businesses but are hesitant because they're unsure about how to balance it all?


Starting a business while raising a family can be challenging, but it's important to remember that it's not impossible. My advice for moms who want to start their own businesses is to take things one step at a time and to be patient with themselves. Break down new projects into bite-size chunks so that you can clearly see your progression so it does not feel as overwhelming.


Balancing entrepreneurship and motherhood also requires strong time-management skills and a willingness to seek support when necessary. It's important to establish a strong, supportive tribe, whether it's a partner, family member, or friend who can help with childcare or even outside support to assist with your business needs.

Finally, I recommend creating a schedule that works for both your business and family needs and sticking to it as much as possible. Carve out dedicated time for work, but also make sure to schedule self-care and family time as well. And don't forget; it's ok to ask for help when you need it!

Portia Mathis, CEO of BarBella Co.

Tell us about your company.


BarBella Co. provides nail care products like gel polishes and acrylic powders that are vegan, non-toxic, and cruelty-free for conscious consumers with reactive skin conditions. We help consumers by removing the worry from their self & nail care routine, so they can continually live a healthy lifestyle inside and out. Please help us be the voice to make changes to elevate the standard in the nail care industry!


How do you do it all?


Honestly, being a mom prepared me for being an entrepreneur. Many people think moms would need special accommodations when in actuality, we are some of the hardest-working individuals. As a mom, I already lost sleep (haha) and wore many hats, so it was easy to adjust to wearing many hats for my business. In my personal and business life, I have learned it takes a village or a team with the same goals as you—essentially, I am nothing without my team and village. And this is how I am able to be a great mom and banging entrepreneur.


What is your self-care routine?


My self-care routine involves doing things I love! Let me tell you, I take my self-care seriously. It's all about keeping my body, mind, and soul in tip-top shape.


First things first - morning meditation is a MUST! I like to start my day with some neo-soul and just meditate to set a positive tone for the day ahead. Then it's time for a full breakfast - none of this skipping meals business! I'm talking vegan pancakes, avocados, and plenty of fresh fruit and veggies.

Throughout the day, I make sure to take plenty of breaks from staring at screens and get up and move around. Sometimes it's a quick walk around the block; other times, it's a full-on dance party in my living room. Whatever gets the blood pumping and clears the mind! (The Internet is noisy.)


In the evenings, I make sure to wind down properly. That means turning off my phone and avoiding any business emails. Instead, I'll take a warm bath with some lavender oil, do some light stretching or read a good book. It's all about creating a relaxing, soothing environment to prepare myself for a good night's sleep.


Of course, self-care isn't just about physical health. Mental health is just as important, if not more so! So I make sure to check in with myself regularly and practice mindfulness. That might mean meditating for a few minutes, journaling, or just taking a moment to breathe deeply and appreciate the present moment.


All in all, my self-care routine is a holistic approach to health and happiness. And let me tell you, it works wonders!


What advice do you have for moms who want to start their businesses but are hesitant because they're unsure about how to balance it all?


This may sound cliché, but "Just go for it"! As a mom, you have already been prepped as an Entrepreneur. You wear many hats, you multitask, look for ways to be better each day, you know to expect the unexpected at times, you may not get much rest, and you know how to roll with the punches. Pair this with the right team, and viola! There will be ups and downs, but there is beauty in the journey!

Michelle Robinson, Founder of DEMIblue's Clean Vegan Nail Polish Brand

Tell us about your company.


I started my company after my mom's diagnosis of breast cancer and her inability to wear conventional nail polish due to the harsh chemicals that made them up.


My mom is a lover of all things fashion and beauty, and seeing the part of her beauty regimen limited was heartbreaking, especially because this was how she expressed her bubbly personality. I not only created a healthier brand of nail polish and nail care essentials my mom can use, but I also created a collection for little girls so my granddaughter had a safer product as well.


How do you do it all?


I was a teen mom with two children by the time I was 19 years old. One of the misconceptions was that I would not be able to accomplish my heart's desires because of my earlier choices. With that, I was determined to prove otherwise and dived into a career in healthcare that provided a stable foundation for me to develop into full adulthood and motherhood with my two girls in tow. With an exceptional stint in healthcare, I later transitioned into proprietary education.


As a Director of Academics, I was able to lend my experiences as a teen mom to a community of women who were sharing a space all too familiar to me. I poured into these women and helped to change a narrative provided by their peers, but it was not their fate. With my nail polish brand-DEMIblue, I continue to disrupt the narratives by educating women about the toxic chemicals in nail polish and offering a healthier solution.


What is your self-care routine?

Nail care has become my self-care. I try to dedicate time to applying my nail polish in a calming, sacred, and relaxing environment. I work on a fresh application of nail polishes or press on nails that will offer an expression of my day or my desired mood. Let's light a candle, Nailfriends, and cater to ourselves through nail care.


What advice do you have for moms who want to start their businesses but are hesitant because they're unsure about how to balance it all?


As much as we pour into our children, it is just as important to pour into ourselves as well. Find a little time and a little space, and DO YOU! It's important. It's OK.


Kenyatta Forbes, Founder of Trading Races

Tell us about your company.


Trading Races is a card game that's part party game, part educational, and 100% thought-provoking. As a Chicago Public School teacher, during my ten years of teaching Black and Brown students on the South Side of Chicago, I noticed a lack of student interest in Black History and the absence of Black History within the school curriculum. Trading Races provides engaging learning opportunities for students, all while being an entertaining game for game nights!


How do you do it all?


First and foremost, It takes a village. Behind every great mompreneur is a partner, a mother, a friend, and even strangers that believe in your product. There are times when it is extremely hard to prioritize work and life, and that's when you ask your village for help.


What is your self-care routine?


Me time! I find it's very important to find time during the week to focus on just me. Whether that's a solo trip to a cafe for coffee, a massage, a nail salon, or sitting in the park reading a book, I make it happen.


What advice do you have for moms who want to start their businesses but are hesitant because they're unsure about how to balance it all?


It's okay to ask for help and take breaks when needed. Nothing is urgent, and sometimes slow motion is better than no motion.

Kelley Williams, Founder & CEO of Curasalve

Tell us about your company.


Curasalve is a woman and Black-owned skincare business dedicated to providing families with a complete range of non-toxic, certified organic products formulated to be safe and gentle enough for pregnant moms, babies, and kids.

Curasalve was founded by a mom, with a mom's peace of mind in mind. Our mission is to provide complete skincare solutions that use natural and organic ingredients for babies, kids, and moms alike. Our wide range of skincare products has been formulated with love and care so families can have a natural solution to healthy and happy skin.

How do you do it all?

Being a mompreneur requires time management, prioritization, and delegation skills. It is not easy, and it requires a lot of support. Some strategies that help me with Curasalve include keeping a detailed schedule so I don't forget important tasks, setting priorities, and relying on family and friends as my support system.


Misconceptions about mompreneurs often stem from the assumption that they have unlimited time and resources to devote to their business while also caring for their family. However, this is far from the truth. Mompreneurs often have to juggle multiple responsibilities and make sacrifices to achieve their goals. Sacrifices may include bath time with the kiddos, vacations, sending the last email, or personal self-care. It's hard to admit, but it comes with the territory when having a family and the important role of a founder.


What is your self-care routine?


My self-care routine involves carving out some time for myself. I wake up a little earlier than the rest of the family and use the time to meditate, journal, or simply enjoy a cup of coffee or tea in peace. I also make time to connect with friends. It keeps me grounded, and I love a good brunch or cocktails with people who make me laugh and overall bring out the best in me.


What advice do you have for moms who want to start their businesses but are hesitant because they're unsure about how to balance it all?


Starting a business can be daunting, but it's achievable with the right mindset and strategies in place. First, know that you are worthy and capable of fulfilling your dreams, and then set out a plan. Give yourself time to climb over the peaks and out of the valleys because something always gets thrown in the way. Lastly, find a good network of women like Black Girl Ventures that understand your plight and will support you in the journey. Some of the best advice and overall support I've received has been from women I met through BGV.


Being a mompreneur is a unique and challenging journey that requires a lot of dedication and hard work. It's inspiring to see how these women manage to balance running a business and raising a family while also being a positive influence on their children. From managing time effectively to finding the right support system, these mompreneurs have shared some valuable insights on how they make it work. It's important to recognize the immense value that mompreneurs bring to the business world and continue supporting and celebrating their achievements. So, keep up the amazing work to all the mompreneurs out there. We hope this inspires the next generation of mompreneurs!


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