Updated: Oct 18
Obaa Beauty began as a side gig. The Founder, Benewaa Owusu, was only using it to sell makeup through private labels. As a child in Ghana, Benewaa would watch her mother grind rocks to create pigmentation because back in the '50s, and '60's they didn't have a lot of access to makeup. She's always loved makeup and had hundreds of makeup products. Creating Obaa Beauty was a natural transition for her.