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4 Key Wealth-Building Strategies For Underserved Entrepreneurs

Updated: Apr 24


Photo by Joshua Mcknight

Building generational wealth for Black and Brown women entrepreneurs goes beyond merely increasing income; it's about crafting a financial foundation that spans generations, primarily through savvy real estate and investment decisions. Yet, the traditional routes to building wealth often fall short of leveling the playing field for BIPOC communities. This reality underscores the importance of embracing targeted, intentional strategies that address these entrepreneurs' unique barriers. Tailoring support within the framework of Targeted Universalism offers a strategic path to ensure all entrepreneurs have equal opportunities to build substantial wealth.


Understanding the financial landscape unique to Black and Brown women is crucial in pioneering effective pathways for wealth transfer and securing a legacy for future generations. By leveraging community support and exploring ways to build generational wealth, such as adding multiple income streams and smart investing, they can pave the way for a more prosperous, equitable future for themselves and the generations that follow.


However, a substantial funding disparity exists in venture capital, with Black and Brown women founders receiving a meager 2.8% compared to 97.2% allocated to male founders. This significantly restricts their entrepreneurial potential and economic contributions. Systemic barriers, rooted in discriminatory policies like redlining, have perpetuated a racial wealth gap. Black households hold only 15% of the wealth compared to white households, highlighting the need for targeted interventions. 


Here are 5 key wealth-building Strategies For Underserved Entrepreneurs


1. Non-Traditional Investment Avenues

Exploring innovative investment strategies is crucial for Black and Brown women entrepreneurs aiming to build generational wealth. Research initiatives and grants that are specifically catering to underrepresented communities to help leverage your business. One significant initiative is by Bank of America, which has dedicated over $500 million to equity investments in minority- and women-led funds as of June 2023. This commitment supports over 1,500 diverse entrepreneurs and contributes to creating more than 21,000 jobs, reinforcing the economic foundations within these communities.


2. Wealth-Building Through Real Estate

In addition to traditional funding avenues, creative real estate investing presents a unique opportunity. Detroit Global Investments offers resources and a learning center that educates on non-traditional real estate investment methods such as lease options and seller financing. These strategies, which often require little to no money down, can be particularly advantageous for entrepreneurs who may face barriers to securing traditional funding.


Janine Smith, the visionary behind Black Girls in Real Estate, has leveraged the BRRRR method—Buy, Rehab, Rent, Refinance, Repeat—to transform properties in Atlanta. Her journey into real estate was inspired by observing the success of a local African-American family, which led her to create a supportive community for Black women in this field. Today, Black Girls in Real Estate boasts over 31,000 Facebook members and 12,000 Instagram followers, providing education, investment opportunities, and a platform for sharing resources.


The community's offerings include master classes, ebooks, and coaching, catering to a diverse group of real estate enthusiasts, from agents to wholesalers. This initiative not only fosters learning and resource sharing but also strengthens the collective power of Black women in real estate, making it a formidable force in wealth-building.


Black Women Build-Baltimore is a program that has successfully enabled Black women to become homeowners by rehabilitating vacant homes in West Baltimore, showcasing a direct path to property ownership and community improvement.


These examples highlight real estate's pivotal role in wealth accumulation for underserved communities. By stepping into roles as property developers and homeowners, Black and Brown women entrepreneurs not only secure their financial future but also foster community development and economic stability in their neighborhoods.


3. Leveraging Technology, Conferences and E-commerce

Embracing digital platforms and communities can enhance investment literacy and opportunities. Schelo D. Collier's initiative, Black Women Invest, is an exemplary community that empowers Black women to excel financially. By focusing on education and consistent investment practices, this 13,000-member community helps demystify the investment process and encourages practical, informed financial decisions.


Digital Opportunities at Conferences

The digital landscape offers expansive opportunities for Black and Brown women entrepreneurs, mainly through specialized events like the Black in eCom conference. This event features a diverse lineup of panelists and serves as a crucial platform for learning, networking, and lead generation. By participating, you can gain insights into the latest e-commerce trends, understand better ways to leverage technology and connect with like-minded professionals who are also navigating the complexities of digital entrepreneurship.


Advancing Through Targeted Learning and Networking

Further amplifying the impact of digital integration in business, the Black Women Making Millions Academy Conference stands out as a pivotal gathering. This conference is designed to propel your business forward with access to intensive workshops, engaging panel discussions, and a competitive pitch competition. The event includes a mixer and provides tools essential for taking your business to the next level. These resources are tailored to foster growth, innovation, and a deeper understanding of effectively using technology to scale your operations.


By engaging in these technology-focused conferences, you are equipped with the knowledge and networks needed to thrive in the competitive world of e-commerce. Each event is structured to provide actionable insights and direct benefits that can be applied to your business endeavors, ensuring you are well-prepared to navigate and succeed in the digital marketplace.


4. Building a Legacy: Estate Planning and Wealth Transfer

Business Succession Planning

Succession planning is crucial for maintaining the continuity and legacy of your business. It involves identifying potential successors and outlining the steps for a smooth transition. This ensures your business thrives even in your absence, safeguarding your financial legacy and supporting generational wealth transfer. Engaging in discussions with legal and financial advisors to craft a detailed succession plan is essential for every entrepreneur.


Surprisingly, over 70% of Black Americans do not have a will, which is a missed opportunity for structured wealth transfer. Having a will is crucial, especially for Black women who often manage finances and are keen on building wealth; it ensures that their assets are distributed according to their wishes, managing debts and asset distribution effectively after their demise.


Key Documents for Estate Planning
  1. Last Will and Testament: Central to directing how your assets should be distributed among beneficiaries.

  2. Durable Power of Attorney: This allows you to appoint someone to manage your financial affairs if you are unable to do so.

  3. Healthcare Power of Attorney and Living Will: This document dictates your wishes regarding medical care if you cannot make decisions yourself.

  4. Trusts: Help manage your assets during your lifetime and distribute them after your death without the need for probate.


The Importance of Financial Literacy and Legal Guidance

Financial literacy empowers you to make informed decisions about personal finance, investment strategies, and more. It is particularly vital for estate planning, where understanding the implications of each decision can significantly impact wealth transfer. Partnering with knowledgeable estate planners and attorneys ensures your estate plan is comprehensive, adaptable to life changes, and aligned with your long-term financial goals. These professionals also help navigate the complexities of tax efficiency and asset protection, which is crucial for maximizing the benefits of your estate plan.


By taking proactive steps in estate planning, you can secure your legacy and ensure that your wealth is transferred according to your wishes, providing peace of mind and financial security for future generations.


For Black and Brown women in entrepreneurship, the journey of building wealth is interwoven with the broader narrative of seeking justice and equality in the economic realm. By continuing to push for targeted policies, embracing innovative financing, and fostering networks of support, these entrepreneurs are not just securing their financial futures—they're laying down the groundwork for a more equitable and prosperous world for generations to come.


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