Frantzces Lys

Discover the winners of Black Girl Ventures’ 2025 Pitch Competition and see how Black women founders are redefining wellness, commerce, and beauty through community-driven innovation.

Black Friday is coming, and inboxes are already overflowing. Every brand is fighting for attention, and it’s easy to feel like your emails will get lost in the noise . The pressure builds to match what everyone else is doing: more discounts, more urgency, more messages. But that only adds to the overwhelm. The truth is, the emails that stand out during Black Friday aren’t the loudest. They’re the most genuine. They connect with customers before the sale begins  and continue the conversation...

You felt it, the rush of December . Orders flying in, your brand buzzing, the kind of momentum that makes all those late nights feel worth it. And then January arrived. Quiet. Still. Almost uncomfortably so. The energy that once fueled your business disappeared, leaving you wondering , “How do I make them stay?” The instinct is to push harder. More ads. More posts. More discounts. But seasoned founders know that growth isn’t about reach; it’s about retention . You’re not Amazon. That’s not a...