top of page

Learning the Art: Negotiation Skills for Women Entrepreneurs


Photo by Gustavo Fring

Negotiation is a critical skill for women entrepreneurs. By harnessing their inherent strengths, such as collaboration, communication, problem-solving, and brainstorming, women can transform challenges into positive outcomes for all parties involved. Embracing negotiation skills and tips can help women leaders navigate business negotiations with confidence and grace. This article will guide you on using negotiation skills effectively, leveraging your natural abilities to create win-win situations, and propel your entrepreneurial journey forward.


Understanding the Challenges

Due to several systemic barriers, navigating the complex negotiation landscape can be particularly challenging for women entrepreneurs. Understanding these challenges is crucial for developing effective strategies:


  1. Social Perceptions and Backlash: Women negotiators often face a backlash for being perceived as too assertive, which might be seen as unfeminine or bossy, leading to potential social and professional repercussions.

  2. Underestimation of Value: Many women may underestimate their worth, which hampers their ability to make initial solid offers or set ambitious goals. This underestimation can stem from chronic societal undervaluation of women's contributions in professional settings.

  3. Fear of Negative Impact on Relationships: There's a prevalent concern among women that negotiating might damage future working relationships. This fear can deter women from initiating negotiations, especially in high-stakes environments.

  4. Gender Biases in Negotiation: Women often encounter gender biases that view them as less competent, which can lead to them being lied to more frequently and facing tougher negotiation tactics. These biases are deeply ingrained and can significantly affect the negotiation dynamics and outcomes.

  5. Systemic Barriers for Women of Color: Women of color, particularly Black women entrepreneurs, face additional layers of challenges, such as limited access to capital and networks, alongside systemic biases that further complicate their negotiation scenarios.


By acknowledging and addressing these challenges, women can better prepare and position themselves to negotiate successfully, leveraging their unique strengths and capabilities.


Strategies for Successful Negotiation


  1. Preparation and Goal Setting: Begin by defining your negotiation goals and conducting thorough research to understand the industry standards and comparable values for your level of professional mastery. Prepare to articulate your accomplishments and the value you bring, ensuring you have a clear strategy and know your BATNA (Best Alternative To a Negotiated Agreement).

  2. Effective Communication:

  • Articulation and Listening: Utilize your natural abilities in active listening, asking open-ended questions, and interpreting non-verbal cues to foster deeper connections and understandings during negotiations. All while maintaining composure and attentively listening to manage challenging conversations.

  1. Building and Leveraging Relationships:

  • Networking Events and Online Platforms: Regularly participate in networking groups and use platforms like Ellevate to meet other women entrepreneurs. These interactions can open doors and create opportunities that enhance your business growth.

  • Diverse Networks: Cultivate a broad network by joining different professional organizations and attending events. This diversity can bring unique perspectives and opportunities to your business.

  1. Emotional and Psychological Preparedness:

Resources and Tools for Continuous Learning

As you continue to refine your negotiation skills, consider leveraging these essential resources and tools designed to support continuous learning and professional growth:


  1. Networking and Professional Development:

  1. Tools for Efficient Business Management:


Integrating these resources into your professional routine allows you to stay ahead of industry trends, enhance your negotiation skills, and foster meaningful connections that propel your entrepreneurial journey forward.


Moving Forward: Creating a Supportive Ecosystem for Black and Brown Women Entrepreneurs

As we look ahead, the pathway for women entrepreneurs in negotiation is clear: embrace your unique capabilities, prepare meticulously, and approach every negotiation as an opportunity to learn, grow, and connect. The significance of these strategies extends beyond individual success; they contribute to reshaping the business landscape into a more inclusive and equitable space. By continuing to build on these foundations and encouraging further exploration and development in negotiation skills, women entrepreneurs are not just navigating the business world more effectively but actively redefining it for generations to come.


Subscribe to the Digital Orange Juice for juicy ideas and the people who fund them. You can find out about our next pitch competitions here. Also, be sure to join our new community BGV Connect!

42 views0 comments

Comments


bottom of page