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Black Friday, Small Business Style: Great Deals You Won't Want to Miss

Are you in the market for a deal this Black Friday? We're getting into the heart of holiday shopping by supporting our small business owners, and if you're anything like many of us, you love a good deal. There's no sweeter treat than getting a massive discount on something you're planning to buy anyway. If that is true for you, check out these minority entrepreneurs offering huge deals for Black Friday—small business style—great deals you won't want to miss.

Etta Grove Footwear

Etta Grove Footwear offers luxe fashionable footwear in sizes 7 to 14 and unique handbags. They are a proud mother and (two) daughter team who thoughtfully designs their products in Washington, DC then they are expertly handcrafted abroad.

To reduce waste production, they are a preorder-based business. For the "Holiday Hype," they offer 40% off all preorders through November 30, 2022. The discount is automatically applied at checkout.


Briogeo is a Black-owned hair-care brand focusing on clean ingredients that earned the Allure Best of Beauty and Readers' Choice Awards. You can shop for products based on the concerns that you might be experiencing with your hair. Their products also don't have any harsh sulfates, silicones, or parabens. Find them in Sephora and check out their holiday deals and some products for up to 50% off.

Joy of Beauty

Joy of Beauty™️ is a diabetic-friendly body care and lifestyle brand that provides body care and merchandise products that cater to people with diabetes, those in health-sensitive communities, and their caretakers.

Their products benefit people with cancer or in recovery, the elderly, sensitive and allergy-prone individuals, new and nursing mothers, children, and those with limited mobility who need clean and effective body products.

They are vegan, cruelty-free, toxin-free, no artificial dyes, no artificial fragrances brand, made in the USA, 100% woman-owned, Black-owned, and Certified MBE/SBE/DBE/Airport Concessions business.

Here are their current sales:

  • Nov 21 - Nov 28 15% Off

  • Nov 29 - Dec 9 13% Off

  • Dec 4 - Dec 10 11% Off

  • Dec 11 - Dec 17 9% Off

  • Dec 18 - Dec 24 7% Off

Recently featured on Good Morning D.C. make sure you get on their email list to receive first dibs on their announcement of their Christmas sale!


Alaffia offers sustainable, fair-trade skin and hair care products ranging from shampoos to face and body washes. You'll get a bang for your buck with their large sizes at affordable prices. Alaffia is proud to offer high-quality ingredients and authentic African Black Soap that won the Good Housekeeping Sustainable Packaging Award in 2019.

Supporting this brand means supporting its foundation that gives back to the African communities that harvest their ingredients. They currently offer 20% off select items; use the code SELECT20. The sale ends on 11/21/2022.


Ceremonia is a Latinx-owned clean hair brand specifically created to celebrate the varieties of Latinx hair. Their Black Friday sale includes discounts of up to 25% depending on your purchase. Take advantage of these codes: 15OFF for 15% off two products, 20OFF for 20% off three products, and 25OFF for 25% off 4+ products. You're bound to find something you like.

Trading Races

Trading Races is a card game that's part party game, part educational, and 100% thought-provoking. Can you Out-Black your opponent? Just remember the rules are simple. The discussions won't be. They are giving 20% off all products; use the code: FAMILY. Their sales are running from November 21-27, 2022.


Cubana Ylette Luis named her jewelry business after her grandmother Xiomara, who helped raise her. XIO has a beautiful story with a lasting legacy. Save up to 45% on their editor's picks. They have been featured in People magazine, Buzzfeed, and the Miami Herald. Receive their monthly subscription bag called Xio Bag with curated jewelry pieces. Check out the rest of their sales here.


Eberjey is a loungewear brand created by Latinas Ali Mejia and Mariela Rovito, whose goal was to design pieces with comfort in mind above all else. They've been featured in ELLE, Vogue, and The Zoe Report. They curated a holiday gift guide to make the gift-buying process seamless. You can find selected jammies up to $40 off! Check out all their sale items here.

There are two things we love: entrepreneurs and a good deal. Today, BGV's two passions have come together to help you spend less on your holiday shopping list. These Black Friday deals are pretty sweet, and it's just the beginning of the season. We hope you enjoyed these deals as much as we did in sharing them.

Subscribe to the Digital Orange Juice for juicy ideas and the people who fund them. You can find out about our next pitch competitions. Also, be sure to join our new community BGV Connect!

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