Alon Otis Of The Beet Box: Redistributing Health To Underserved Communities


One of the barriers in the wellness industry is the lack of representation of Black and Brown people. They're often left out, and their specific needs aren't understood. Most of the time, they're forced to travel outside their communities to purchase healthy products. There is a lack of access to products tailored specifically for Black and Brown people. This is why Alon Otis created The Beet Box, a cold-pressed juice that's made not from concentrate, no added sugars or preservatives, naturally free of the big eight allergens, and 100% GMO-free.

The Beet Box, the cold-pressed juice company, aims to shake up the wellness space by offering juices blended specifically for people of color. Alon explained, "Health and fitness brands don'